AI & Analytics
Computational methods as tools for understanding and action—not ends in themselves.
MOHAMMADREZA GHAFORIAN · RESEARCHER & ADVISOR
Turning AI, analytics,
and consumer insight
into better decisions.
I connect research, analytical thinking, and applied AI to make sense of complex consumer, market, and organizational signals.
signal→structure→decision
RESEARCHADVISEBUILD
↓01 — AREAS OF FOCUS
From complex signals
to useful intelligence.
Four connected areas shape how I study problems, advise organizations, and build analytical systems.
Consumer & Market Intelligence
Turning reviews, social data, and market signals into richer evidence.
Decision Intelligence
Moving from information and models toward clearer managerial choices.
Human–AI Systems
Exploring how people and intelligent systems work together.
Systems → People & Markets → Intelligence & DecisionsABOUT — A CONNECTED PATH
Technical foundations.
Human questions.
My path began in engineering, where I developed a quantitative and problem-solving foundation. My interests then moved toward people, markets, and organizations—and AI and analytics became the bridge connecting these questions.
I’m less interested in technology for its own sake than in what it allows people and organizations to understand, decide, and do better.More about my path ↗
02 — SELECTED WORK
Evidence, made useful.
01
RESEARCH · NLP
Multilingual Brand Personality
Testing whether personality signals in multilingual text remain comparable after translation.
View project ↗02
DECISION SUPPORT · BI
Business Intelligence Adoption
How organizations evaluate, adopt, and use business intelligence capabilities.
View project ↗03
RESEARCH IN DEVELOPMENT · HUMAN–AI
Human–AI Decision Support
Exploring how intelligent systems and human judgement can support more responsible interpretation of online feedback.
View project ↗Research rigor.
Practical direction.
My work spans academic research, applied analytics, advisory, and prototype development—allowing ideas to move between evidence and practice.
03 — LATEST WRITING
Ideas worth making clear.
Short, research-informed essays on evidence, analytics, markets, and human–AI decision-making.
01
View all writing ↗I’m preparing a collection of short essays connecting research, analytical thinking, and practice. The first articles will appear here soon.