Evidence and decisions
How information becomes—or fails to become—useful judgement.
WRITING — RESEARCH-INFORMED PERSPECTIVES
Ideas worth
making clear.
Short essays on evidence, analytics, markets, and human–AI decision-making—written to connect academic thinking with practical questions.
ALL WRITING
Essays and short articles.
01
The first essays are taking shape.
I am preparing a collection of concise, research-informed articles. Published pieces will appear here in reverse chronological order, with the newest writing first.
THEMES I WILL RETURN TO
A continuing conversation across four themes.
Consumer and market intelligence
What digital feedback can reveal when context is taken seriously.
Human–AI systems
How intelligent tools can augment people without obscuring responsibility.
Research and practice
How rigorous ideas can travel into organisations and real decisions.
HAVE A QUESTION WORTH EXPLORING?
Good writing often begins with a good question.
If there is a question at the intersection of research, analytics, markets, or AI that you think deserves a clearer explanation, I would be glad to hear it.
Suggest a question ↗