01Under review
RESEARCH · NLP
Multilingual Brand Personality
Examining whether personality signals in multilingual text remain comparable after translation.
View research ↗RESEARCH — QUESTIONS, METHODS, APPLICATIONS
Research that moves
between evidence and practice.
My research examines how AI, analytics, and digital evidence can support better understanding and decision-making. Across consumer intelligence, organisational technology, and human–AI systems, I am interested in questions that connect methodological rigour with meaningful practical problems.
SELECTED RESEARCH
Three connected lines of inquiry.
02Research project
DECISION SUPPORT · BI
Business Intelligence Adoption
Studying how organisations evaluate, adopt, and use business intelligence capabilities.
View research ↗03In development
HUMAN–AI DECISION SUPPORT
Human–AI Decision Support
Exploring how intelligent systems and human judgement can support more responsible interpretation of online feedback.
View research ↗RESEARCH INTERESTS
The questions that connect my work.
Consumer and market intelligence
How digital traces can become credible and context-sensitive evidence.
Human–AI decision support
How intelligent systems can augment judgement while preserving responsibility.
Organisational analytics
How organisations evaluate, adopt, and use analytical capabilities.
Applied natural language processing
How computational text methods can support research and managerial understanding.
RESEARCH PROFILES
Publications, records, and ongoing work.
For publication records, authorship identifiers, and updates beyond this selected portfolio, visit my academic profiles.
RESEARCH COLLABORATION
A good collaboration often begins with a good question.
I am open to conversations with researchers and organisations working on related questions. You do not need a fully defined project; an early idea, unresolved problem, or promising dataset can be a useful starting point.
Discuss a research idea ↗