MY JOURNEY — SO FAR
I did not begin with a plan to work at the intersection of AI, markets, and decision-making. The path became clear one question at a time.
WHAT HOLDS MY ATTENTION
My research interests sit where AI and analytics meet consumers, markets, and organizational decisions. Methods matter, but only after the problem is clear. I am drawn to questions complex enough to need more than one perspective—and practical enough that a thoughtful answer could change how someone understands, decides, or acts.
WHY ADVISORY
That is what draws me to advisory and consulting. I enjoy listening carefully, finding structure inside an ambiguous problem, and translating evidence into direction people can use. Good advisory work is not about arriving with a ready-made answer; it begins by asking the right question and making the next decision clearer.
AWAY FROM THE DESK
I am a dog lover and a bullet-journal enthusiast who believes small routines can create real change. My notebook helped me turn exercise into a habit and has accompanied me through losing more than 25 kilograms—a continuing journey that has taught me patience as much as discipline.
I reset in nature, especially through hiking and mountaineering, or by disappearing into a novel or film. My favourites include Romain Gary’s The Life Before Us, Christopher Nolan’s Inception, and Roberto Benigni’s Life Is Beautiful. Long before any of these, Tintin was my childhood hero. I imagined travelling beside him and still miss those uncomplicated dreams of adventure. Perhaps some of that curiosity remains whenever I follow a difficult question or choose a path whose ending I cannot yet see.
STILL FOLLOWING THE QUESTIONS